Meet the High-flying Marketing Pros
At Cardinal, we’re not just results-oriented: we’re positively results-obsessed. Scaling from a 2-person SEO company to a 60+ person healthcare performance marketing agency, we know how to ignite true business growth for multi-location healthcare groups with proven growth tactics, data-driven strategies, and tenacity that’s hard to find elsewhere.
What It Means to Be a Flocker
The Cardinal Flock is a fiery, results-driven, and detail-oriented group of marketing professionals dedicated to fueling real growth for multi-location healthcare organizations. We pride ourselves on our diverse breadth of experience, skills, and backgrounds, and we can’t wait to get to know you!
The Strategic Growth Squad Dedicated To Your Success
We’ll start by saying that our work isn’t about us. Not really, anyway. It’s about you: the healthcare heroes committed to saving and improving lives, one patient at a time.
At Cardinal Marketing, we believe wholeheartedly in the power of high-quality healthcare. That’s why we put our heart and soul into helping multi-location healthcare organizations scale. We give our 110% because we believe in the businesses we work with.
Our Mission: To Transform Your Company Into The Fastest-Growing, Highest-Performing Version Of Itself.
We Generate Wins For Our Clients Thanks To These Core Values.
Never accept the status quo
Expand Your Skillset
Always stay curious
Pull Your Own Weight
No hiding from hard work
Communicate Directly, But Respectfully
Stay kind and stay firm
Put The Flock First
Check your ego at the door!
Work Hard, Play Hard
Working with Cardinal: FAQs
Whether you’re building your digital marketing program from scratch or ditching an old agency that didn’t quite deliver, working with a new digital marketing agency can ignite a lot of questions.
- “Will I be heard and my needs understood?”
- “What kind of results can I expect?”
- “How often will I receive updates?”
- “What do their reports look like?”
- “What happens if things don’t work out as planned?”
These are all great questions, and here are our answers.
No matter your goals or your budget, you can always count on transparent communication and a thorough onboarding process. We work collaboratively, meaning we’ll always listen to your thoughts, ideas, and goals before coming up with our plan of action.
You can fully outsource our services, or call on us to supplement your in-house team. Either way, our aim is to create a respectful, collaborative, and profitable relationship.
You can expect comprehensive, data-driven results that were expertly planned for and meticulously worked towards. And if things don’t work out as planned, rest assured we’re never of the “good enough, we give up” mentality. We keep working until you get what you asked for, plain and simple.
Here’s How We Take Care Of Our Clients
We’re trusted by some of the biggest names in healthcare. Why? Because we always make sure our clients’ needs are put first.
Responsive, Customer-first Account Management
When you work with Cardinal, you won’t have to wait days—or worse, weeks—for communication. You’ll always have instant, direct access to your account management team. Most importantly, we’re proactive, meaning we anticipate hurdles, head off problems, and never rest on our laurels.
Fast, Painless Onboarding
Our onboarding process is designed to get you locked and loaded quickly and painlessly, with no burdensome time commitments needed. Quick doesn’t mean careless, however. The process is duly thorough to ensure your goals are met. Existing campaigns are evaluated and supported so that you experience no loss in leads during the transition.
Timely, Transparent Reporting
We’re not in the marketing business to just make nebulous promises and pocket your cash. Instead, we closely monitor campaigns and empower you with direct access to your data through our proprietary AI-powered software.
You’ll also receive easy-to-understand reports that you can share out with stakeholders and use to justify business decisions.
What Our Clients Have To Say
Meet The Flockers
We’re a team of data-driven marketers and creative strategists dedicated to developing innovative, performance marketing strategies that help our clients grow.
Abby SmithSEO Specialist
NicknameCrime Show Enthusiast
Healthcare ExperiencePediatrics, Recovery
From Cardinal intern to full-time Flocker, Abby has climbed the SEO ranks! She works with a variety of small and mid-market businesses (like Parker Pediatrics, Thrive, and Atlanta Mobile Aesthetics), helping to ensure their mission is appearing in search engine results.
With a deep understanding of the patient journey, Abby develops SEO strategies for clients so they’re found at every step. Extremely passionate about getting our clients to page 1, she develops campaigns that convert leads into loyal patients.
She loves exploring the city for vintage treasures and grabbing coffee with friends in her free time. Abby also enjoys drawing, painting, and hiking!
- Petting puppies
- Eating sushi
- Crossword puzzles
- Horror movies
- Vintage stores
- Bubble tea
Alex KempDirector of Paid Search
Healthcare Experience500+ Location Media Strategy
Alex started out at Cardinal five years ago as an SEO intern but soon realized that his heart truly lies with paid media. Fast forward to the present day, and he is currently our Director of Paid Search. Talk about a success story!
Alex spearheads all PPC strategies for multi-location healthcare brands like TheKey (Home Care Assistance), Mid-Atlantic Dental Partners, and LifeStance Health, helping them improve lead quality, increase patient volume, and get them more bang for their marketing buck.
As an expert in machine learning and a friend to robots, Alex knows how to harness the power of AI-powered technology to improve media performance, reduce patient acquisition costs, and drive more conversions for our clients.
Outside of work, Alex harnesses the power of Tiger Woods, as you’ll find him participating in anything golf-related! He also enjoys spending time at the park with his two dogs and most importantly, watching trashy Netflix tv shows.
- Discussing the plot holes & shortcomings of Game of Thrones seasons 4-8
- Eating a bag of Flamin' Hot Cheetos while keeping a straight face
- Channeling my inner Bob Ross
- Spicy beer
- Early 2010s dubstep
Some say Alex Membrillo was born to be the CEO of a digital marketing agency focused on growing multi-location companies. Others say the Flock chose him. Together with his outstanding team of high-flyers, Alex has led Cardinal to the promised land. Awards proudly include A Best Place to Work designation and a spot on the Inc. 5000 list of fastest-growing privately-held US companies for three years running.
And yes, a closet-sized office just past the foosball table by the restrooms.
Having once tasted the bright lights and stardom that comes with being named a Digital Marketer of the Year by the Technology Association of Georgia (TAG), Alex is no stranger to the spotlight. He’s a Forbes Agency Council writer with placements in leading national publications including Entrepreneur, Search Engine Journal, Physicians Practice, and The Wall Street Journal. He has also served as an expert speaker for conferences including the American Marketing Association, SouthWired, SMASH Senior Care Marketing & Sales Summit, Vistage Executive Leaders, SHSMD, and HCIC.
More importantly—and beyond all the credentials and cool accolades—Cardinal has experienced exponential growth under Membrillo’s leadership. His innovative approach to digital marketing has transformed the industry, especially the world of healthcare and private equity. His team is also growing in lockstep with his client portfolio, the two groups of people he lives to serve (alongside his loving family, of course).
- Watching trash TV
- Getting dirty outside
- Agitating his wife
- Styling his hair
- Slow cars
- Jeni's Ice Cream
Amber RitchieSEO Supervisor
NicknameThe Eclectic Ear
Healthcare ExperienceABA/Autism Therapy and Addiction Treatment
Amber is a Florida girl with a passion for SEO! At Cardinal, she develops cutting-edge content strategies for a variety of healthcare clients (like Empower Behavioral Health, Peak Dental, and Williamsville Wellness).
She uses keyword research and URL restructuring to ensure their mission is appearing in search engine results. With a deep understanding of the patient journey, Amber develops SEO strategies for clients, so they’re found at every step. She is extremely passionate about getting our clients to page 1 and continues to develop campaigns that convert leads into loyal patients!
Outside of work, she enjoys spending time with her husband and dog! You can find her binge-watching the latest Netflix series, singing and going to various local events.
- Relating everything to a Tik Tok sound
- Connect Four
- Making great food by just glancing at a recipe
- Male country singers
- Horror movies (based on a true story)
Ashley PetrochenkoDirector of Marketing
Ashley brings to the Flock more than a decade of marketing experience in a variety of industries, including manufacturing, technical consulting services, and finance. She excels at helping B2B companies tell their stories, educate their customers, and drive demand.
At Cardinal, Ashley leads our brand marketing program; she’s on a mission to share Cardinal’s performance marketing expertise with the healthcare industry. She collaborates with our team to create content that helps multi-location healthcare groups build patient-acquisition machines.
As an empathetic marketer, Ashley has an innate ability to understand buyer audiences and a ferocious curiosity to learn everything about them. She uses these insights to develop innovative content strategies that motivate and inspire people to take action. Much like her love of gardening, Ashley’s initiatives are the seeds that help Cardinal grow our client base exponentially!
When she’s not implementing growth marketing tactics, you can find Ashley outside, either hiking or kayaking around her home state of Maine. She also loves taking photographs and working on her small flower farm!
- Media sponge
- Travel planning
- More hobbies than time
- Werewolf e-novel FB ads
Carlton YarboroughPaid Media (PPC) Specialist
Healthcare ExperienceFertility Treatment, Gastroenterology
Carlton graduated from the University of Georgia (GO DAWGS) with a degree in Advertising and New Media. With a passion for digital marketing, she joined the Flock as an intern, and is now flying high as a Paid Media Specialist!
At Cardinal, Carlton develops, executes, and optimizes cutting-edge digital campaigns for our multi-location healthcare groups like Northeast Digestive Health and Boston IVF. With a deep understanding of the patient journey, she uses her expertise to fully maximize the result of each PPC campaign.
In her free time, Carlton enjoys rewatching The Office, listening to (true crime) podcasts, and whipping up something in the kitchen. When she’s not at home, she likes exploring Atlanta, going on long walks, or traveling to see her friends, family, and four-legged friends
- Eating chips and queso
- Binge watching crime documentaries
- Speed walking (with short legs)
- The Vampire Diaries
- Trader Joes
Carly BriggsMarketing Operations Specialist
Carly graduated from Auburn University with a degree in Public Relations, a minor in Marketing, and a passion for project management. She joined the Flock as a Brand Marketing intern and is now soaring as Marketing Operations Specialist.
At Cardinal, Carly ensures that our marketing initiatives run smoothly and that integrations and workflows are maintained. She is involved with strategy development, campaign planning, and content creation, with an emphasized role in the production of Cardinal’s virtual events, podcast and email marketing program.
Outside of work, Carly enjoys traveling and spending time with her friends and family. You can find her every Tuesday night cheering on her Dad in the neighborhood bowling league.
- Rewatching TV shows
- Telling the same story over and over again
- Saying the Alphabet backwards
- “What do you like to do for fun?”
- Danny DeVito
Carolina CostaPaid Media Manager
NicknameCar-o or Care-o
Carolina (Caro, as we call her) joined the Flock with a solid background of 4 years in digital marketing and 6 years in marketing overall. She is detail and goal-oriented with a flair for digital strategy, problem-solving, and making data-driven decisions.
Caro is well-versed in navigating multiple platforms, including TikTok, Pinterest, Facebook, Instagram, LinkedIn, and more. She has extensive experience in healthcare marketing, having worked both on the agency side and with reputable healthcare brands. This exposure has equipped her with valuable insights into crafting effective messaging and targeted designs tailored to the specific needs of the healthcare industry. What motivates Caro to continually improve performance and achieve better results is her fascination with understanding user behavior. Instead of seeking a one-size-fits-all solution, she focuses on providing personalized experiences based on individual preferences and interactions.
When she isn’t working, Caro enjoys spending time with her dogs by the pool and indulges in her passion for dancing. Exploring the world is also close to her heart, as she frequently embarks on short weekend trips, ensuring she makes the most of her time and cherishes life’s adventures.
- Going viral on TikTok
- Knowing the dialogue of "Friends"
- Smiling when people say "Hi"
- The sound of airplanes as they take off
- Argentinean asado
Caroline HesseCreative Specialist
NicknameHoney Bee Advocate
Caroline joined the Flock as a Creative Intern, and is now flying high as a Creative Specialist! With experience in graphic design and creative strategy, she excels in producing show-stopping visual content for all our healthcare clients.
Caroline implements design solutions that not only match their overall vision, but also help drive patients to their door. She’s passionate about using her creativity to provide clients with websites, social ads, and landing pages that fit their brand identity. Excited by the challenge of catering to each client’s individual business goals, she enjoys the opportunity to make new products each day.
When she’s not creating eye-catching ads, Caroline still gets her creative juices flowing! She is often trying her hand at pottery/ceramics, developing screen prints, or tending to her house plants. As a friend to buzzing pollinators, she can be found beekeeping in her spare time. Caroline really is the bees knees!
- Just Dance
- Farmers markets
- Birthday cake
Casey LangstonSr. Account Manager
Healthcare ExperienceAddiction Treatment, Dermatology, Primary Care
Casey comes from an agency background, with almost 9 years of marketing under her belt. With experience in building and managing digital programs for clients in a wide variety of industries, she excels in helping our clients take their brand to the next level.
Partnering with clients like The Luckiest Club and THRIVE, Casey is passionate about helping people and brands connect through digital experiences. Her love of project management (and to-do lists!) help her to guide strategic marketing initiatives that inspire exponential growth for our clients!
When she’s not facilitating agency-client relationships, Casey can be found at home catching up on her favorite television shows, visiting an Atlanta brewery, learning astrology, or reading from her collection of old mystery novels. A self proclaimed “crazy cat lady,” her four cats Kitty, Zoe, Buffy, and Coconut are the world to her! When Casey isn’t sneaking in a game of Solitaire, she is tending to her (highly organized) Animal Crossing island.
- Remembering names
- Responsibly lazy
- Checking off to-do lists
- Blaming my personality on astrology
- Stray animals (call me Snow White)
Catherine KentAccount Director
NicknameCrazy Cat Lady
Healthcare ExperienceSenior Living, Assistive Care, Healthcare Recruitment
With a remarkable 7 years of experience in digital marketing and brand strategy, Catherine is an accomplished Account Director, who thrives on solving intricate problems and propelling clients to success. She has honed her skills across various industries, including Senior Living, Assistive Care, and Healthcare Recruitment.
Catherine’s solution-driven mindset leads her to constantly seek answers, while her enthusiasm for innovation encourages both clients and team members to explore new territories and seize untapped opportunities. Her passion for healthcare marketing and working with healthcare brands is rooted in her genuine desire to help individuals find the care they truly need.
Beyond work, Catherine loves staying active and enjoys hiking, yoga, and tennis. Catherine is also an avid traveler and culinary enthusiast, exploring the world one delectable bite at a time.
- Cat Leash training
- Making cocktails
- Planning trips
- British crime shows
Christina HawkSr. Account Director
Christina joined the Flock with many years of experience in account management. She’s worked in a variety of industries including healthcare, insurance, retail, and entertainment. Christina also excels in the training and development of new hires.
As a Sr. Account Director, Christina uses her personability to deepen client relationships, allowing Cardinal to truly become an extension of our client’s team. Passionate about improving the healthcare experience, she works hard to help organizations and patients connect.
In her free time, Christina enjoys exercising, kayaking, and walking her dog, Oliver. She absolutely loves doing jigsaw puzzles, reading, and is a big fan of true crime podcasts. Sometimes, you find Christina watching one of her favorite guilty pleasure shows, the Bachelor or Bachelor in Paradise.
- Jigsaw puzzles
- Ballroom dancing
- Organization Queen
- Candy (especially chocolate)
- Super soft blankets
Danielle KilgoreDirector of Talent Acquisition
Before starting a career in education, Dani worked as a recruiter while she was in graduate school. After 6 years, she was ultimately drawn back to talent acquisition and joined the Cardinal Flock!
With a huge passion for making connections and helping both Cardinal and the candidate grow in success, it’s Dani’s job to source and find the highest level of talent for Cardinal. Networking and seeing connections develop into company-wide growth motivates her to work hard and ensure that our clients work with the MOST qualified people to grow their business and generate more patients!
When she isn’t recruiting top talent for Cardinal, you can find Dani awake at 4 AM almost every morning lifting heavy things. She is also often occupied by her two boys, which is almost another full-time job!
- Avid List Maker & Checker Offer
- Solid 8/10 Chef
- Boy Mom
- Can't Swim
- Indian Cuisine
Emilee RussellMarketing Creative Specialist
Emilee graduated from Kennesaw State University with a degree in Media and Entertainment and a minor in ‘watching a bunch of movies and calling it education.
With experience in various fashion marketing roles, she joined the Flock as an intern and is now flying high as a Marketing Creative Specialist.
With a passion for all things creative, Emilee develops, executes, and monitors brand marketing projects, with an emphasis on copywriting and video production. She uses her expertise to develop new marketing initiatives that increase brand awareness and drive new clients.
She loves being able to showcase Cardinal’s qualities and expertise in an exciting way, while also having ANY excuse to come into the office dressed like her style icon Fran Fine (The Nanny).
Outside of her regularly scheduled work, Emilee has a passion for fashion, thrift shopping and film. She loves to collect vintage home decor and designer clothing! Her life goal, you ask? To master the perfect Jerry Seinfeld impression. She is a tea connoisseur, so you will find her at home making a delicious chai or crafting the perfect matcha latte. Tea-riffic.
- Crossword Puzzles
- Being able to hum the entire orchestral theme from ET
- Getting celebrities to notice her on social media
- Steve Buscemi
- The song ‘Two Princes’ by Spin Doctors
Emma SchwartzJunior Paid Media Specialist
Healthcare ExperienceAddiction Treatment, Hospice
After graduating from the University of Georgia with a degree in Marketing (and an emphasis in Digital Marketing), Emma joined the Flock as an intern. She has climbed the PPC ranks and is now thriving as a Junior Paid Media Specialist!
Emma’s dedication to her work allows her to successfully create, execute and optimize digital campaigns. Being able to increase client bookings drives her work at Cardinal and ensures end-users find the care they are looking for. She is also passionate about client satisfaction and providing tangible results that will benefit their business and the consumers they serve.
Outside of work, Emma enjoys traveling and rewatching New Girl and Schitt’s Creek. When she’s not at home, you can find her spending time with her family and dogs.
- Binge watching a tv show in a weekend
- Making meals out of random things i find in my kitchen
- Being a fake vegetarian
- Ed Sheeran
- A good discount
Erica McHughSVP Agency Operations
With an extensive background in the digital marketing world, Erica’s experience includes everything from industrial B2B to eCommerce. Having joined the Flock as a skilled Account Manager, her second to none leadership skills have propelled her to SVP of Agency Operations.
Spearheading ALL operational projects using her strategic vision and top-notch organization skills, Erica makes sure Cardinal is running like a well-oiled machine!
She is adept at developing long-term operational strategies and works closely with senior management to meet company objectives.
Erica oversees all operational departments to ensure that consistent, efficient workflows are in place, yielding optimal performance and timelines for Cardinal’s clients. Analyzing current operational processes and deliverables, she recommends solutions for improvement whenever necessary.
As an avid football fan and Clemson alumni, Erica loves returning to her alma mater for college football game days. She also LOVES to travel, having seen some amazing places like Australia, Costa Rica, Bali, and beyond. In Atlanta, she enjoys going to summer concerts and taking her Aussiedoodle on hikes.
- Surviving with zero water consumption
- Ability to DIY anything (like, almost everything)
- Parallel parking, driving in reverse
- Staying still
- Diet Coke
Evan IlgenfritzDirector of Paid Media
Nickname‘Faster Than a Bear’
Healthcare ExperienceMulti-location Healthcare
Evan has a wealth of paid media experience across a variety of industries, from small local businesses to publicly-traded national chains. As Director of Paid Media Strategy, he works with Cardinal’s account and implementation teams to ensure that campaigns are driving the right value for each client while identifying and activating opportunities for growth.
Evan is experienced in managing campaigns through paid search, paid social, display, and video, giving him a unique perspective on performance optimization and full-funnel marketing strategies. Ultimately, Evan is laser-focused on deploying digital marketing initiatives that deliver meaningful and measurable results for the business.
- Can allegedly outrun a bear
- Death stare
- Power posing
- ‘Take on Me’ by a-ha
Finn RueffertSEO Specialist
Healthcare ExperienceSenior Care, Mental Health Care
Finn’s SEO experience includes devising content strategy for several nationally recognized businesses, and even ghost writing for famous fruitcake companies. Finn joined the Flock to focus on, and learn more about, his main interest: Technical SEO.
He works with a variety of Cardinal’s healthcare clients (like Mission Home Health and BestMind), ensuring their mission appears in search engine results.
With a deep understanding of the patient journey, Finn develops SEO strategies for clients, so they’re found at every step. He has succeeded in helping some of our small business clients reach page 1, and continues to develop cutting edge campaigns that convert leads into loyal patients.
When he’s not on his work computer, Finn tries in vain to go through life without acquiring yet another interest or hobby. You can find him flipping through every long box at a comic convention, attempting to play the banjo, hand sewing a half-decent puppet, or sitting at his other computer.
- Memorizing pointless trivia
- Acquiring cool junk
- Haggling over very small price differences
- Collecting instruments I can’t play all that well
- Starting projects without acquiring the skills or knowledge to finish them
Florencia Arguello OsunaSEO Specialist
Meet Florencia Arguello Osuna, a dedicated SEO Specialist with an ever-evolving spirit and a passion for making digital landscapes thrive. With around three years of experience under her belt, keywords research and on-page content optimization are her forte.
What sets Florencia apart is her unwavering enthusiasm for every client’s journey. Every project is a puzzle waiting to be solved, and she approaches each challenge with a “game on” mindset. Watching her clients flourish and achieve their goals is what keeps her driven. For her, it’s all about being part of a team that shares a singular objective. Beyond her technical prowess, she possesses a unique fascination with understanding user behavior and deciphering the intricacies of human thought.
Outside of the office Flor enjoys traveling with her son, Francesco. She loves to find new places where Francesco can run around and play while she relaxes and savors some treats.
- Master toy architect
- Makes the best homemade pizza
- Knows every song in her playlist just by hearing the beat
- Francesco (her son)
Gina MembrilloDirector of Talent Acquisition
Though Gina joined the Flock with an extensive background in marketing for large global software companies, a change of heart led her to a career in recruitment. It’s at Cardinal that she’s discovered her knack for making connections.
With a passion for leading, relationship building, and connecting with others, she can recruit the most talented people to join our Flock! Gina has sourced and placed nearly half of our team, contributing to our exponential growth. She makes sure that our clients work with the MOST qualified people to grow their business and generate more patients!
When she’s not at The Nest, you can find Gina working out with her husband or snacking on a meat and cheese platter. As the CEO of her family, she is often occupied by her two boys, which is almost another full-time job!
Hillary LevitzPaid Media Team Lead
NicknameDill (as in pickles)
Healthcare ExperienceDental, Mental Healthcare
Hillary joined the Flock with a strong background in paid media, having worked with notable clients like Carhartt and CenturyLink. In her current role, she uses her passion for cultivating meaningful client relationships to help manage the complete customer journey.
Here at Cardinal, she has spearheaded huge healthcare accounts like Dental One, IVX and Andala, just to name a few! She understands the importance of “big picture” goals and is there to advise, every step of the way! Hillary finds that working with clients is rewarding because she loves seeing their goals come to fruition.
Hillary absolutely loves spending time near/on the water! You can find her competing as a coxswain for the Atlanta Rowing Club as well as decorating her new home.
- Internet sleuthing
- Curly hair style advice
- Ability to fall asleep in any location/position
- Using boating terminology
- Unfinished home renovation projects
Ian AlbahaeLead Web Developer
Ian is an experienced web developer who thrives in an ever-changing environment, fueled by the excitement of working on diverse projects and witnessing the tangible results of his efforts. With over 15 years of industry expertise, he has mastered a wide range of web technologies, including ASP.net, React, WordPress, and PHP, where he developed a groundbreaking testing
platform for sleep apnea patients.
Ian’s curiosity is the driving force behind his continuous pursuit of improvement. He firmly believes that trying new things and breaking free from inefficient patterns is essential to reaching new heights of excellence. He approaches each project with a fresh perspective, always seeking innovative solutions to deliver optimal results. While Ian’s work primarily revolves around web development, he finds great satisfaction in contributing to the healthcare landscape. His role is just a small piece of the puzzle and he takes pride in the impact he makes on improving the lives of others. By leveraging his expertise in web development, Ian feels empowered to make a meaningful difference in the healthcare sector.
When Ian is not immersing himself in web development, he enjoys mountain biking and exploring personal audio. While he may not actively participate in playing soccer, he is an avid spectator, finding joy in watching the beautiful game. And, of course, Ian’s love for coffee remains a constant presence, always seeking the perfect cup to enhance his day.
- Tuning out distractions
- Drinking black coffee
- Functioning on little sleep
- Horrible action movies
- Expensive audio equipment
Jacqueline MorganSenior Account Manager
Healthcare ExperiencePediatrics, Gastroenterology, Addiction Treatment, Behavioral Health, Veterinary
Upon graduating from the University of Georgia, Jacqueline spent several years working in the healthcare marketing world. As her love for digital marketing grew, she found a place here at Cardinal!
Passionate about driving results and improving online presence, Jacqueline helps many of Cardinal’s clients, like Cardiothoracic & Vascular Surgeons (CTVSA), Savida Health, CityVet, and Bridging the Gaps, reach more patients. She thrives on robust project management and uses her experience in paid search and SEO to help implement innovative strategies that maximize performance and ignite growth.
Now residing in Orlando, Florida, Jacqueline spends her free time reading, cuddling with her dog, doing pilates, and listening to true crime podcasts! You can find her exploring her local bookshops with a matcha latte in hand.
- Excessively re-reading books
- Skincare queen
- Pop culture trivia
- Boy bands
- Craving a burger & fries for every meal
Jacquelyn GreenDirector of SEO
NicknameThe Parmesan Police
Healthcare ExperienceDental, Behavioral Health, Hospital
Jacquelyn joined the Flock with a diverse digital marketing background, spanning content marketing, account management, and technical SEO. After spending a few years in the e-Commerce SEO game, Jacquelyn discovered her true passion for helping small and mid-market businesses thrive.
As the operational leader of our SEO team, Jacquelyn spearheads the development of robust organic search strategies grounded in great content and smart technological optimizations. She oversees all SEO road mapping to ensure client deliverables are consistently being met! Her favorite part of any client engagement is learning what makes their business tick so she can build SEO plans of attack that help them achieve their goals.
When she isn’t studying SERPs or crawling sites, Jacquelyn enjoys painting and writing. She also spends her time watching the Real Housewives of any city, playing NBA 2K, and hoping people will ask to see photos of her ADORABLE dog, Zsa Zsa.
- Hula hooping
- Asana organization
- DIY Nails
- Her shaky hands
- Competitive board games (see: Monopoly)
- Her home internet speed
Kimberlee BochekSr. Account Director
Kimberlee Bochek brings a wealth of experience and a deep passion for healthcare marketing. With nine years of dedicated work in this field, her expertise spans both agency and in-house settings, allowing her to bring a unique perspective to her role.
Kimberlee’s journey in healthcare marketing began as a medical content writer and link builder at a digital marketing agency. It was during this time that she discovered the profound impact marketing can have in connecting patients with the right medical providers who can positively transform their lives. This realization became the driving force behind her work. As a Senior Account Director, Kimberlee understands the intricacies of healthcare marketing from the client’s perspective. With a firsthand understanding of the distinction between good and great agencies, Kimberlee is committed to forging long-term client relationships built on trust and exceptional results.
Beyond her professional achievements, Kimberlee is known for her vibrant personality and sense of humor. Outside of work, she indulges in her newfound passion for interior design, channeling her creativity into transforming her new home. Additionally, she enjoys spending weekends at the pool, taking leisurely walks with her beloved pup, showering affection on her two cats, and exploring the vibrant culinary scene of the Tampa Bay area.
- Her Chipotle order
- Finding humor in the mundane
- Speed walking / talking / typing
- A crisp McDonald’s sprite
- Listening to random comedian’s podcasts
- Finding recipes on TikTok
Lauren LeoneSVP, Client Services
Healthcare ExperienceMulti-location Patient Acquisition Strategies
Lauren is Cardinal’s partnership expert! As Senior Vice President of Healthcare Marketing and Client Services, she collaborates with clients to set strategic direction, identify new growth opportunities, and lead campaign execution. She has more than nine years of experience in developing multi-channel digital marketing strategies for multi-location healthcare organizations that encompass search engine optimization, digital advertising, and reputation management. Lauren has managed multi-million-dollar marketing budgets for national healthcare brands like Tenet Health’s Urgent Care Division, DentalOne Partners, LifeStance Health, and Sage Dental. She’s helped scale multi-location healthcare groups from 16 to 200+ locations via acquisitions and de novo strategies.
Leighanne HoustonSenior Sales Account Executive
Healthcare ExperienceMulti-location Healthcare Strategy
Hailing from the Sunshine State, Leighanne graduated from Florida State University, and began her career in the world of traditional PR. She has a passion for helping brands tell their unique stories.
Her years of experience in account and project management, along with her ability to authentically connect with people, allow her to build great relationships with our clients. Leighanne works with prospective clients to develop custom digital marketing strategies that help them achieve their business goals. She audits their current presence, analyzes the digital landscape, and helps prospects identify opportunities for improvement and growth! Not to mention, Leighanne ALWAYS keeps our client goals in mind and lets that guide our strategy recommendations.
When she’s not helping clients reach more patients, Leighanne is out seeing the world! Her travels have taken her to Thailand, Greece, Spain, Italy, France, and beyond. However, her favorite place is Cabo San Lucas. In her spare time, Leighanne loves to be with her family, friends, and husband, eating at any of Atlanta’s amazing restaurants and listening to a good true-crime podcast. Spooky!
- Spelling extraordinaire
- Healthifying any “guilty pleasure” food
- Ordering the perfect dirty martini at any restaurant
- Wanting to be a DJ when I grow up but having a strict 10pm bedtime
- Antico pizza (honestly any pizza, anywhere, ever)
- Early 2000s emo/punk rock music
Lexie WhiteCreative Specialist
NicknameProfessional Part-Time Plant Mom
Exceptionally skilled in graphic design and photography, Lexie graduated from the University of North Georgia with a Bachelors of Fine Arts.
From Cardinal intern to Junior Creative Specialist, she develops creative strategy and produces successful web designs for our multi-location healthcare clients. Lexie loves being able to bring our client’s ideas to life in a way that represents their company’s brand identity. She implements design solutions that not only match their overall vision, but also help drive patients to their door!
In her free time, Lexie enjoys discovering creative hobbies like sewing and crocheting, cooking and baking new recipes, and hanging out with her dog Sadie!
- Binge-watching TV shows
- Naming smells
- Cooking without measurements
- Buying books, despite having an entire unread bookshelf
- Dance music
- Crippling ice cream addiction
Loren RamseyGroup Account Director
Loren joined the Flock with 11 years of experience in account and project management and is skilled in building strong client relationships and implementing strategic marketing/ad solutions. She also recently completed the Georgia State Executive MBA program!
With a passion for all things marketing and for creating the most effective and efficient media-related solutions, Loren loves the sense of accomplishment that comes with identifying a problem or obstacle and working hard to overcome it. She wholeheartedly believes in the power of being a trusted advisor for our clients and you can always count on her to give 110%!
Outside of work, Loren enjoys staying active by playing tennis and pickleball or training for a half marathon. She also spends her time playing with her Great Pyrenees, Luna or trying to find the PERFECT dirty martini.
- Picking up any sport
- Vanderpump Rules
- ATL traffic
Lucía De LucaPaid Search Manager
Lucía (or Lu) is a passionate Paid Search Manager at Cardinal with a strong affinity for the healthcare industry. With over 2 years of experience in digital marketing, Lucía brings her expertise and creativity to achieve remarkable results in her role.
What fuels Lu’s drive for continuous improvement and better performance is the perfect blend of data science and creativity that she gets to explore in her work. This unique combination allows her to devise innovative strategies and deliver outstanding outcomes for Cardinal’s clients. Healthcare marketing holds a special place in Lu’s heart due to the rewarding feeling she gets from contributing to the industry’s growth. Working with healthcare brands allows her to play a vital role in making the user experience smooth and effortless, which is of utmost importance when it comes to healthcare services. She finds it truly fulfilling to contribute to a sector that impacts people’s lives positively.
Outside of work, Lu is a music enthusiast and is always on the lookout for new tunes to enjoy. She also cherishes her time with friends and loves to explore different places. Family holds a significant place in her heart, and spending quality time with her parents and brother, especially during Sunday barbecues, brings immense joy to her life
- Recommending new music
- Cooking the best milanesas (Argentinian food)
- Co-piloting on a road trip
- Reggae Music
Mercedes ZemborainPaid Media Manager
NicknameMechi, Fashion Hunt Guru
Mercedes (or Mechi) joined the Flock with 3 years of paid search experience under her belt. She is deeply passionate about her role and cherishes the opportunity to continuously learn and grow in the dynamic world of paid media. Her work at Cardinal is driven by her desire to build strong, caring relationships with clients.
Mechi strives to achieve better results because she understands the profound impact her efforts have on clients and, ultimately, the people in need of their services. The satisfaction of making clients happy and contributing to the well-being of others is a key motivator for her.. Being able to play a part in improving health and overall well-being by effectively promoting her clients’ offerings at the right time and place fills her with excitement and a sense of purpose.
Outside of the office, Mechi enjoys attending concerts, binge-watching the heartwarming series “This Is Us” (which she has watched twice already!). Most importantly, she values spending quality time with friends and family eating Argentinian asado.
- Dad jokes
- Watching horror movies without flinching
- The Foo Fighters
- Chocolate Chip Cookies
Rachel ParrisSr. Account Manager
NicknamePhone Eats First
Healthcare ExperienceDental, Primary Care
With a strong background in SEO and PPC, she facilitates Cardinal’s agency-client relationships and guides strategic digital marketing plans. Being a skilled campaign strategist, Rachel helps multi-location healthcare groups like Center of Advanced Wellness and Mission Home Health grow their brand and reach more patients.
Having experience on both the client and agency side of marketing allows her to fully understand our client’s needs and become an extension of their team! Passionate about managing digital platforms, she develops strategies that drive conversions and increase ROI.
In her free time, Rachel enjoys walking the Atlanta Beltline, making elaborate charcuterie board creations, and unapologetically watching reality television (Kardashians and Bachelorette/Bachelor)! She also loves spending time with her family and friends, as well as cheering on her alma mater (DAWGS) on Saturday nights.
- Finding absolute heat at Goodwill
- Sipping tequila with no mixer
- Curating delicious content for my foodsta (@atlyummy)
- Being a Subway rewards member
- The Twilight saga
Rich BriddockSVP, Strategy and Analytics
Healthcare ExperienceMulti-location Healthcare
Harking from the land of Big Ben and Gordon Ramsey, Rich’s digital marketing experience includes working on multi-million dollar media accounts for several Fortune 500 companies, including Verizon, H&R Block, and Equifax! Specializing in holistic SEM strategy, paid search optimization, mobile optimization, conversion, and analytics, Rich is always looking to develop innovative approaches to improve client performance.
As an integral part of Cardinal’s leadership team, he oversees ALL client strategies. Rich specializes in developing holistic patient acquisition journeys that nurture patients through the funnel. As a master of optimization, he uncovers opportunities to remove conversion barriers and improve the patient experience, generating more qualified leads for clients.
Rich is an expert in building closed-loop reporting capabilities and helping clients gain insight into their marketing investments. He has deep experience developing media strategies for multi-location healthcare groups with 500+ locations and is driven to maximize performance.
None of this would be possible if Rich weren’t data-obsessed. He builds integrated closed-loop reporting solutions that allow for deep performance analysis, giving Cardinal’s clients real insight into the impact of their marketing investment.
- Handling rejection
- Willing to try anything once… sometimes twice
- Hypnotizing British accent
- ‘The Final Countdown’ by Europe
Ruchi PatelPaid Media Supervisor
Healthcare ExperienceBehavioral & Mental Health
Ruchi joined the Flock with some solid paid search experience under her belt, particularly in the travel and ecommerce vertical. At Cardinal, her meticulous nature allows her to successfully manage paid media campaigns (which include paid search and display advertising) from planning to execution. It also helps that she LOVES well-formatted worksheets!
She works with multi-location healthcare groups like PCLI (15+ facilities) to develop a media mix that will build a reliable pipeline of high-quality leads. Ruchi is passionate about developing, executing, and optimizing cutting-edge digital campaigns and she’s got the skills to back it up!
When she isn’t working, you’ll find her enjoying a little bit of everything, from hiking on a nice sunny day, to re-organizing her space for the 50th time! Ruchi loves watching reruns of her favorite drama-filled shows (Gray’s Anatomy, Suits, This is Us), and experimenting with new dishes.
- Overusing emojis
- Immune to the effects of coffee
- Midnight snacking
- Parallel parking
- TikTok videos
Ryan DobrinPaid Media Supervisor
NicknameOne of the Ryans
Ryan joined the Flock with 11 years of paid media and digital marketing experience under his belt. Throughout his career, he has worked across a wide range of industries, including e-commerce, lifestyle brands, and healthcare.
Ryan oversees our paid media campaigns from planning to execution. As a true people-person, he loves building relationships with clients and collaborating with teammates to achieve visible results. Ryan believes that better performance and better results keep everyone (employees, clients and the people they serve) happy and enables more opportunities for growth. His work at Cardinal is driven by his desire to help clients, help people.
In his free time, Ryan loves to hang out with his family (and chase around his two sons). He also enjoys watching sports, listening to music, running and eating good food.
- Eating a ridiculous amount of hot dogs
- Planning for a trip
- Reality TV
- Anxiety-inducing sports teams
- Umphrey's McGee concerts
Ryan RainsPaid Media (PPC) Specialist
Nickname Ryan R. NOT Ryan S.
After graduating from the University of North Georgia with a degree in Public Relations, Ryan discovered her passion for digital marketing. She joined the Flock as an intern and is now thriving as a Paid Media Specialist!
Ryan’s dedication to her work allows her to successfully create, execute and optimize digital campaigns for our multi-location healthcare groups, such as PCLI and Center for Derm. Being able to increase client bookings drives her work at Cardinal and ensures end-users find the care they are looking for.
When she isn’t working, you can find Ryan at the lake with a Michelob Ultra in hand. She also enjoys hanging out with her friends and family as well as spending money on things she does not need.
- Excessively using exclamation marks!!!!
- Watching reality TV, especially Bravo
- Knowing all the TikTok drama
- Googling what happens at the end of a movie while watching it
- Living with her parents
- The gym
Ryan SchmittAnalytics Specialist
Nickname2x Fantasy Football League Champion (2013, 2019)
Ryan realized his interest in marketing data at a very young age and spent much of his time in various digital marketing roles while studying at the University of Georgia (Go Dawgs!). Upon graduating with a degree in Marketing, he joined the Flock as our Analytics Associate.
Ryan’s love for problem-solving and visualization building has driven him to the dark side: data analytics. At Cardinal, he creates robust reporting dashboards that help clients better understand the impact of their marketing investment. With a passion for discovering new information, Ryan loves knowing his work has helped our healthcare partners improve their marketing strategies and drive new patients.
When he’s not knee-deep in data, Ryan is a true football head! He spends his time rooting for all Georgia sports teams, especially the DAWGS. He enjoys unexpected adventures, exploring new places, cooking delicious food, and gaming with his friends. His proudest accomplishment, you ask? Beating the video game “Lego Star Wars: The Complete Saga” to 100% completion.
- Vast knowledge of sports
- His Waffle House order
- Selection of awesome hats
- Sports betting
- Losing my sunglasses every other week
Sarah BradleySr. Account Director
NicknameReal Housewife of Woodstock Georgia
Healthcare ExperienceSenior Care, Mental Health Care
Born and raised in the peach state, Sarah is a Georgia girl! She has spearheaded accounts in numerous industries but is most excited about the world of healthcare digital marketing, especially paid social and search.
Sarah has extensive account management experience and uses her personability to deepen client relationships, allowing Cardinal to become an extension of our client’s team. She’s not afraid of challenges and works with some of Cardinal’s biggest clients, like LifeStance Health and TheKey. Her attention to detail is near fanatical and ensures that nothing slips through the cracks—which isn’t easy when you’re talking about 500+ locations across the country.
Sarah excels in helping huge brands cut their patient acquisition costs in half, exceeding conversion goals each month, and helping them navigate digital marketing through M&A and new brand identities and websites.
- Dominating at karaoke
- Talking to a wall
- Spending money quickly in Target
- Justin Bieber
- New hats
- Spending money quickly in Target
Tara BannonSr. Account Director
NicknameGuy Fieri’s #1 Fan
Tara joined the Flock with an already strong background in digital marketing! Upon earning her Bachelors in Mass Communications from the University of Delaware, she entered the wide world of advertising at an agency in Charleston.
Tara’s passion for digital marketing has allowed her to build great client relationships. In addition, it has helped her work with cross-functional teams at Cardinal to create innovative strategies that maximize performance. With business owners running in her family, she is incredibly passionate about driving client success.
The most rewarding part of her work at Cardinal is seeing our healthcare groups thrive due to our efforts!
Outside the office, Tara enjoys cooking, trying new restaurants, and hanging out with her furry pals, Toast and Butter. It’s safe to say, she’s got food on the brain. Did we mention, she runs a successful foodstagram account (@charleston_foodie) with 26k followers? Taco ‘bout dedication!
- Ordering too much food
- Making a great cup of coffee
- Itinerary planning
- Chopstick usage
- Mashed potatoes
Taylor ChannellAccount Director
NicknameTampa Bay Tay
Healthcare ExperienceDigestive, Dermatology, Addiction Treatment
Hailing from the land of Busch Gardens, Hulk Hogan (and the world’s largest continuous sidewalk), Taylor has a passion for all things digital marketing! With a strong background in SEO, she’s led B2B and B2C strategies across education, technology and healthcare industries. Much like her love for rock climbing, Taylor has taken her marketing career to new heights with Cardinal. She’s driven to learn new (rock solid) ways to improve the online presence of small business clients, like Northeast Digestive, Center for Dermatology & Laser, and New England Neurological, just to name a few! Taylor collaborates with clients, to drive the ABSOLUTE best results.
At Cardinal, she helps businesses double their organic website traffic, improve their overall ratings, and grow domain authority to consistently reach patient volume goals.
When she’s not killin’ it at Cardinal, she is spending time with Ollie, her 100 pound Labradoodle. Taylor is a big fan of her name twin T-Swizzle and LOVES enjoying a nice craft beer while watching grown men in tights give each other concussions. Go Tampa Bay Buccaneers!
- Contortionist queen
- Dog park junkie
- New Girl connoisseur
- Tears from a small child
- Blasting Kendrick Lamar in the car
- Craving sushi 100% of the time
Tomás AltamirandaPaid Search Manager
Tomás is a seasoned professional who thrives in the dynamic field of digital marketing. Having worked in the digital marketing industry for two years, specifically within the Health & Life Insurance sector, Tomás possesses a deep understanding of the unique challenges and opportunities that come with promoting healthcare brands. This experience has allowed him to develop a keen understanding of patient psychology and behavior, enabling him to optimize marketing strategies to enhance the patient journey and drive results.
Tomás’s commitment to continuous improvement is unwavering. He recognizes that there is always room for growth and that staying ahead of the curve is essential in a rapidly evolving digital landscape. By consistently learning and implementing new methodologies, Tomás ensures that his clients benefit from cutting-edge strategies and achieve their performance goals. Working in healthcare provides him with the opportunity to make a meaningful impact on patients’ lives by facilitating their access to quality care. By refining marketing approaches and optimizing patient appointment processes, Tomás plays a vital role in improving healthcare outcomes and ensuring a positive patient experience.
Outside of work, Tomás enjoys playing tennis and finding inspiration in the skill and dedication of athletes like Lionel Messi. He also enjoys a game of chess, even if he occasionally loses on Chess.com.
- Party Planning
- Technology Wiz
- Disassembling and assembling all kind of PCs.
- AC DC Live At River Plate 2011
Turner McCreightDirector of Analytics
Joining the Flock with more than five years of experience, Turner knows how to connect the dots between disparate healthcare marketing technologies and derive meaningful insight to inform marketing strategy.
As the leader of Cardinal’s analytics team, Turner develops integrated reporting capabilities that give healthcare brands visibility into the performance and impact of their marketing investment. The work he does researching emerging markets and provider density is critical in ensuring organizations are making informed decisions regarding acquisitions or opening new practices.
When he isn’t analyzing data, Turner spends his time painting miniatures for board games and playing bass guitar. He also enjoys wings, hot lemonyaki (a hot lemon pepper/teriyaki combination) wings in particular. Fun fact: Turner used to be a chicken wing delivery driver and got his first agency job by networking after making a delivery to their office!
- Fantasy Football
- Guessing what will happen next on TV Shows
- Geography Facts
- Meme Stocks
- Hot Sauce
- The Smiths
Venus SayanamJr. Account Manager
Nickname2nd Planet from the Sun
Healthcare ExperienceSenior Care
Don’t be fooled. Aside from sharing a name with the goddess of love and beauty, Venus has got brains too! Having tackled the creative side of social media marketing and paid search, she has come to realize her passion lies in analytics and account management.
From Paid Media intern to Junior Account Manager, Venus’s work at Cardinal has allowed her to dig into performance marketing strategy, as well as focus on ‘big picture’ management techniques. She uses her exceptional people skills to assist healthcare clients like Mission Home Health, Center of Advanced Wellness, and Jaybird. If that’s not goddess energy, we don’t know what is!
Outside of work, Venus loves the great outdoors! She enjoys attending concerts, watching movies, and experiencing food from different cultures.
- Dominating the dance floor
- Reasoning/Turning a bad situation into a good one
- Instant Noodles
- Lucky Charms Cereal
Víctor PaytuviConversion Rate Optimization Specialist
NicknameBeach Bum Víctor
Víctor is a dedicated Conversion Rate Optimization Specialist who is passionate about leveraging data and user experience to drive business growth. With 4 years of experience in CRO, he has honed his analytical skills and developed a keen eye for identifying opportunities to optimize conversions and enhance customer experience.
Víctor’s enthusiasm for problem-solving and his drive to achieve better results fuel his commitment to continuous improvement. He approaches each project as a complex puzzle waiting to be solved, thriving on the challenge of finding innovative solutions. Víctor firmly believes that there is always room for improvement, and he constantly seeks out new ways to optimize and innovate. By enhancing the marketing strategies of healthcare organizations, Víctor aims to contribute to better patient experiences and improved outcomes.
Outside of work, Víctor cherishes his time spent with friends, indulging in good movies, and embarking on long walks in the forest. He finds solace and peace in watching the sunset while savoring a cup of hot chocolate, allowing him to recharge and maintain a balanced lifestyle.
- Data Whisperer
- Amateur Motor Sports Enthusiast
- Nerd Power
- Beach Withdrawal
- Motor Sports Spoilers
- Biographic Movie Buff
Industries We Help Grow
Successful Digital Marketing Clients
The paid search program that increased leads by 40% for a home health and hospice provider.
Check out the marketing strategy that helped the country’s largest mental health care provider scale 500+ locations.